“For eighteen years, Craig Frazier worked as a graphic designer, producing trademarks, brochures, annual reports, packaging, posters, and advertising. He had bustling offices in the San Francisco Design Center, a staff of six, a client list which included companies like Apple, Herman Miller, Nestle, Steelcase, LucasArts, Oracle, and Kia Motors. His award-winning work was regularly featured in the best design magazines…and is held in the permanent collection of the San Francisco Museum of Modern Art.
And then, five years ago, Frazier threw it all away.”
That’s the beginning of this compelling article by Kirk Citron for a 2002 issue of Graphis. Citron goes on to write:
The remarkable thing about Craig Frazier is that at the peak of his professional career, he chose to start anew. Without any guarantees, without any steady source of income – and with a wife and two children at home depending on him – he decided to follow his heart.
Frazier’s transition from graphic design to illustration has served quite well those of us who enjoy his children’s books. Noting that he felt graphic design was “anonymous,” he made the move to illustration, telling Citron he “couldn’t find the Craig” in the design work he was doing. Now, he is … well, showing us the Craig in his work, clearly bringing his designer’s eye and palette and graphic sensibilities to the task with his high-intensity, bold illustrations in his (mostly) wordless titles. In his latest title (lots of art is pictured below), he uses—as I noted over at my Kirkus column in April—rich, unflinching hues and elemental shapes to depict the travels of a bird and a bee, showing the youngest of readers that perspective alone can alter the very definition of a landscape.
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